Achieve Actual Transformation

As an author, you plan on seeing your book sell. Yet, no one ever shows you or teaches you how to make that happen. You read about book launches, you read about how to do a book signing – but no one actually teaches you.

What if someone DID teach you? Rather than just tell you what to do and how to do it, they worked with you, specifically, and showed you the way. The way to consistently sell books. The way to recoup the costs you incurred while working to become a successfully published author.

Can you see it? Picture it? People logging into their Amazon accounts to buy your book! People showing up to your book signing to meet you and buy your book! Podcast interview, TV interviews, social media engagement!

This can all happen and can absolutely be you! You just need to be taught how. And that’s what this 3-week workshop series will be all about. Showing you just how to do what needs to be done to see your book selling.

You’ve all been amazing and I thank you for your questions and comments so far! I understand that “marketing” doesn’t come naturally to many of you and that it can feel uncomfortable and overwhelming. But it doesn’t have to be that way!

If you step back and look at what marketing really is, it’s nothing more than talking about your product (your book!) and sharing your enthusiasm for it. Letting people know why it’s for them. How it will help them. And getting a bit personal about why you wanted to create it in the first place. Have conversations and be authentic! That’s it! The rest is simple technicalities. And that’s where the teaching comes in to play.

As an author coach who has helped 100s of people become published authors, I have seen where most authors fail. I’ve also seen what makes authors succeed. Those who choose to take the necessary steps will have success. It’s. That. Simple. My entire goal in starting my business was to help prevent you from spending thousands of dollars unnecessarily when you could invest much less in yourself and learn to do it all – making it possible to duplicate what you learn and apply it to any number of books you may write.

I had a client who really didn’t want to market. He definitely didn’t want to do any kind of pre-launch because he never felt he was getting the engagement from people he was wanting engagement from. So, he just did a little and sat back to see what would happen. By doing very little (maybe 1 week’s worth of social media posting), he ended up on 2 podcasts, 2 radio interviews, multiple book signings and has sold over 100 personally signed copies of his book – not to mention his Amazon online sales. Imagine what he could have accomplished had he actually followed the plan?!

Want a good place to start? Create a Facebook group for your TOP FANS. Get at least 100 people into that group. At least 3 times a week, post in the group (including video!) and talk about your book, your journey, your why. Ask the group questions – engage them! Asking for their input on the cover is always fun, too! Doesn’t mean you have to do what they suggest – it just involves them in the process. These will be the people who will be quick to share your posts and first to buy a copy. This is also a first step to hitting that Best Seller list.

The next time you hear from me, I’m going to share more details about the workshop series coming up that will show you just how to do what it takes to become a successful author!

In the meantime, leave a comment or email me at shannon@clcforauthors.com with any questions you may have!

~Shannon Whittington

2 Comments

  1. Christy Diane on July 24, 2019 at 7:47 pm

    Do you email your newsletter? Iā€™d love to read them all šŸ¤“

    • Shannon Lloyd-Whittington on July 24, 2019 at 8:21 pm

      Yes I do! Here is a link to sign up: http://eepurl.com/dAc3hH. Just copy and paste into your browser and it’ll take you there. šŸ™‚

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